OUR STORY

STARTED IN FLORENCE

“We combine uncompromising style and quality with down to earth comfort. It should look beautiful and feel great to wear.”

The NINO Ladies

We're Monica Rossi and Annabelle James, and we're obsessed with shoes and bags. That's why we decided to create a brand of our own. We partner with experienced fashion designers and family-owned factories from Milan, Italy. We try to use locally sourced materials whenever possible.

While many brands claim to handmade their shoes in Italy, they often only assemble the shoes there, and send them off overseas for the stitching and final touches. Our entire collection is manufactured in Italy from start to finish!

Where we're now

Since 2019, the Nino ladies reside and work in Florence, Italy. It's where they can find the fashion inspiration they need to concoct a new collection, and where they can relax and practice the Italian way of living.

Repurposed Leather

The Nino ladies made it a core principle to use only 100% repurposed leather. That way old leather shoes and clothes get their newfound glory, and the animal based resource is used in a much more responsible way.

Paper-Only Packagings

When you buy a pair of Nino shoes or a handbag, you'll get it delivered in a paper-only packaging. We stopped using plastic based shipping materials back in 2015, and we're proud of it.

Top-Down Manufactoring

Nino's main factory - the one where 85% of the brand's collection is manufactured - is located at the heart of Milan's industrial area. The factory includes all level of production under the same roof, to minimize Nino's environmental footprint.

Welcoming Local Artists

Nino's final designs in each collection are the result of a collaborative effort between numerous local Milan and Florence artists. Each of these brings their own x factor into the mix, making the Nino brand truly unique.

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